This Policy is written for a global audience because our clients and prospective clients access our services from many countries. Where a specific law gives you rights beyond what's described in the general sections below, we've called that out in a dedicated section — jump to the section for Singapore, the EU/UK, California, or Virginia if that's what you're looking for.
This Privacy Policy explains how ART OF SOCIAL PTE LTD (operating as Peak Performance Sports Academy, and referred to here as "we," "us," or "the Company") handles personal data belonging to people who visit www.peakperformancesportsacademy.com, use our coaching platforms, or become clients of our in-person or online coaching programmes. "You" refers to any visitor, applicant, subscriber, or client, and this Policy assumes you are 13 years of age or older; a separate note on younger athletes appears below.
THE COMPANY AND ITS ROLE
ART OF SOCIALPTE LTD is incorporated in Singapore and trades under the brand Peak Performance Sports Academy, a sports performance coaching business covering strength and conditioning, athlete development, nutrition guidance, and recovery, delivered both face-to-face in Singapore and remotely through our online programmes.
For data protection purposes, ART OF SOCIAL PTE LTD is the party legally accountable for the personal data described in this Policy. Under Singapore's Personal Data Protection Act 2012 ("PDPA") we are the "organisation"responsible for that data; under the EU/UK GDPR we act as "controller"; and under California law we are a "business" that term is defined in the CCPA.
WHOSE DATA WE HANDLE
This Policy covers personal data we collect from several groups of people, and the same person can belong to more than one group at once:
- anyone who browses our website or app;
- people who apply for coaching, book a call, or fill in an intake form;
- current and former clients enrolled in a coaching programme;
- job applicants and members of our team; and
- the staff of vendors and partners we work with
By “personal data” we mean information that identifies you or could reasonably be linked back to you — your name, contact details, date of birth, and similar identifiers. Where a specific law defines the term more broadly (as the PDPA,GDPR, or CCPA do), we use that broader definition when handling data covered by that law.
WHOSE DATA WE HANDLE
Information you give us directly
Most of the personal data we hold comes directly from you, through the following touchpoints:
- Enquiries and applications. When you email us, message us, or fill in an intake form or application, we keep your name, contact details, and whatever else you choose to tell us, so we can reply and assess your application.
- Account creation. Setting up an account on our coaching delivery platform requires your name and email address, which we use to run the account and communicate with you.
- Coaching and performance data. Once you're aclient, we collect training history, injury background, goals, and performance-testing results (including data captured on VALD ForceDecksequipment) so we can design and adjust your programme.
- Bookings and events. Signing up for a consultation call, testing session, or retreat means giving us your contact details and, where a fee applies, payment information handled by our payment processor.
- Community features. If our platforms ever let you post comments or sharecontent publicly, anything you post that way is public by nature and isn't protected by this Policy.
None of this is compulsory — you're always free to withhold information, though doing so may mean we can't take you on as a client or process a particular request.
Information collected automatically
Like mostwebsites, ours uses cookies and similar tracking technology to recognise returning visitors and understand how the site is used. We use Google Analytics for this; you can read Google's own explanation at google.com/policies/privacy/partnersand opt out of Google Analytics specifically at tools.google.com/dlpage/gaoptout.
Through these technologies we automatically pick up things like your IP address and rough location, browser and device type, the pages you view and how long you spend on them, and the site you arrived from. If you access our site on a mobile device with location services switched on, we may also receive your device's location— you can turn this off at any time in your device settings. We use this information in aggregate to understand what's working on our site and to keep it running smoothly; we don't use it to identify you individually unless it's combined with data you've given us directly.
We keep this data only as long as it serves the purpose it was collected for, or as long as the law requires, whichever is longer.
Third-party sites and social platforms
We maintain profiles on Instagram, YouTube, TikTok, and LinkedIn, and our site may link out to other tools we use (our payment processor, scheduling software, or coaching platform, for example). Once you leave our site for one of those destinations, their own privacy practices apply — we don't control them and aren't responsible for their content or how they handle your data. Check their policies directly if you have questions.
HOW WE USE PERSONAL DATA
We rely on one of the following legal grounds whenever we process your personal data:
- it's necessary to deliver a service you've asked for, or to perform a contract with you;
- you've given us consent;
- we have a legitimate business reason — such as keeping our systems secure, preventing fraud, understanding how our services are used, or measuring the effectiveness of our marketing — that doesn't override your own rights; or
- the law requires or permits it.
In practice, that means we use your data to:
- deliver and manage the coaching programme or service you've signed up for;
- run your client account and track your progress;
- tailor coaching recommendations to your goals and history;
- respond to support requests and fix problems with our platforms;
- take payments and guard against fraudulent transactions;
- run bookings, waitlists, contests, or surveys you've opted into;
- improve our website, programmes, and services overtime; and
- send you service updates, and — only where you've agreed to hear from us this way — marketing about new programmes or offers.
WHO WE SHARE DATA WITH
We don't sell or rent your personal data to anyone. We do share it in the following limited circumstances:
- Service providers. We work with vendors who help us run the business — our coaching delivery platform, payment processor, email and scheduling tools, and analytics providers. They only receive what they need to do their job, under contractual terms that restrict them from using it for anything else.
- Legal and safety reasons. We'll disclose data where the law requires it — for example in response to a court order — or where we reasonably believe doing so is necessary to protect someone from harm or to protect our own legal rights.
- Business changes. If the Company were ever acquired, merged, or restructured, client data could transfer to the new owneras part of that transaction, subject to the same protections described here.
We can't guarantee that every vendor we work with will always meet the contractual standards we set for them, but we do our best to work only with providers who take data protection seriously.
TEXT MESSAGES AND MARKETING EMAILS
If you've given us your mobile number, we won't hand it to unrelated third parties fortheir own marketing purposes, and any consent you've given us to text you is never shared outside the Company. For email, every marketing message we send includes an unsubscribe link, and you can also opt out any time by writing to us. Transactional messages — booking confirmations, billing notices, and the like — aren't marketing, so they'll continue even if you've unsubscribed from newsletters.
PAYMENTS
We use third-party payment processors (such as Stripe) to handle transactions, and we don't store your full card details ourselves. Whatever you enter at checkout goes directly to the processor, whose own privacy policy governs how they handle it; these processors are required to meet PCI-DSS security standards for handling card data.
YOUNGER ATHLETES
Some of our clients are minors who train through our youth programmes. In every case, a parent or legal guardian provides consent and handles the account relationshipon the young athlete's behalf — we don't knowingly collect personal datadirectly from a child without that involvement. If you believe a child has given us personal data without appropriate parental consent, contact us at the email below and we'll delete it.
KEEPING DATA SECURE
We use a combination of technical and organisational safeguards — access controls,secure storage, and vendor oversight — designed to protect your data against loss, misuse, or unauthorised access. No system is perfectly secure, and we can't guarantee against every possible breach, but we maintain incident-response procedures so that if something does go wrong, we can act on it quickly, including notifying affected individuals and regulators where the law requires it.
YOUR RIGHTS — SINGAPORE (PDPA)
Because ART OFSOCIAL PTE LTD is a Singapore organisation, the PDPA governs most of what we do with your data. If you're in Singapore, you can:
- withdraw any consent you've given us for a particular use of your data, subject to reasonable notice and any legal or contractual limits;
- ask what data we hold about you and how it's been used or disclosed over the past year;
- ask us to correct inaccurate or incomplete data; and
- expect us to only use your data for purposes a reasonable person would consider appropriate given the circumstances in which it was collected.
To exercise any of these, email our Data Protection Officer at info@peakperformancesportsacademy.com, we'll get back to you within a reasonable timeframe.
YOUR RIGHTS — EUROPEAN ECONOMIC AREA AND UNITED KINGDOM
If you're located in the EEA or UK, the GDPR (or UK GDPR) gives you the right to know what data we hold about you, to have it corrected or erased, to receive a copyin a portable format, and to object to or restrict certain processing. Where we transfer your data outside the EEA/UK, we use recognised safeguards such as Standard Contractual Clauses.
To make a request, email info@peakperformancesportsacademy.com. We may need to verify your identity first, and some requests are subject to legal exceptions. If you're unhappy with our response, you can complain to your local data protection authority.
YOUR RIGHTS — CALIFORNIA (CCPA)
California residents have specific rights over the personal information businesses hold about them. We collect identifiers, customer-record information (like name andpayment details), commercial information about what you've purchased, browsing activity, and, where relevant, geolocation data. We don't sell your data, and haven't in the past 12 months.
As a California resident, you can ask us (up to twice a year) what categories of data we've collected, where it came from, why we collected it, and who we've shared it with — and you can ask us to delete it, subject to exceptions like completing a transaction or meeting a legal obligation.
Send requests to info@peakperformancesportsacademy.com, we'll verify your identity before acting on them, and we won't treat you any differently for exercising these rights.
YOUR RIGHTS — VIRGINIA
Virginia residents have similar rights under state law: to access, correct, or deletepersonal data, and to opt out of its sale or use in targeted advertising, with a right to appeal if we deny a request. Contact info@peakperformancesportsacademy.com to exercise any of these; we'll verify your identity and respond within the timeframes state law requires.
COOKIES, TRACKING, AND OPT-OUT SIGNALS
Beyond the analytics cookies mentioned above, your browser lets you block or clear cookiesat any time — doing so may affect how well parts of the site work. If your browser or device sends a Global Privacy Control signal, we'll honour it as an opt-out request. We don't currently respond to browser “do not track” headers specifically, since there's no single agreed standard for what they mean.
USING AN AUTHORISED AGENT
You can appoint someone else to submit a privacy request on your behalf, provided theycan show us proof of your authorisation (or valid power of attorney). We may still contact you directly to confirm the request before acting on it.
IF YOU'RE ELSEWHERE IN THE WORLD
If you're in a jurisdiction not specifically named above but with its own data protection law, we'll handle your data consistently with that law's requirements. Across theboard, we don't sell personal data or use it to make automated decisions about you without human involvement.
CHANGES TO THIS POLICY
This version takes effect on August 1, 2026. We may update it from time to time as ourservices or the law change; the version posted on our site is always the current one, so it's worth checking back periodically. The English-language version is authoritative over any translation.
HEALTH DATA UTILIZATION
Our app collects and processes health-related information such as workout activity, exercise logs, heart rate, and other fitness metrics. This data is collected only with your explicit consent and is used exclusively to deliver core app features, including fitness tracking, progress insights, and cross-device synchronization.
We do not share your health data with any third parties, and we do not use this data for advertising or marketing purposes. All health information is stored securely and access is limited to authorized personnel only. We adhere to industry best practices to ensure data protection.If you choose to delete your account, all associated personal and health-related data will be permanently deleted from our systems.
ACCOUNT DELETION
To request the deletion of your personal information from our database, you can submit a request through our in-app settings or contact form available on our platform. For such requests, please write "delete my account" in the subject line, and include your first and last name and e-mail address in the body of the message. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for administrative purposes. Please note that we will store communications you may send through the Service, as well as any comments you may post, and they may not be subject to modification or deletion. You may also control the information that we collect through the settings in your browser or mobile device. You may configure your browser to reject cookies from our app and may adjust the settings of your mobile device to prevent the Platform from obtaining location information. However, please note that the Service may rely on cookies and location information to function properly and some parts of the Service may not be available if you disable cookies.
HOW TO REACH US
Questions, requests, or concerns about this Policy or how we handle your data can go to:
Data Protection Officer
ART OFSOCIAL PTE LTD
trading as Peak Performance Sports Academy
info@peakperformancesportsacademy.com
www.peakperformancesportsacademy.com
© 2026 ARTOF SOCIAL PTE LTD. All rights reserved.
